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How did Van Cleef & Arpels give a new taste to classic jewelry?

April 25, 2020

Latest company news about How did Van Cleef & Arpels give a new taste to classic jewelry?

In the world of jewelry, the four-leaf pattern has already been drawn to the French high jewelry watch family Van Cleef & Arpels (Van Cleef & Arpels). Since Van Cleef & Arpels was inspired by four-leaf clover in 1968, it created the first Alhambra four-leaf lucky series long necklace. Lucky four-leaf clover has become a source of creative inspiration for Van Cleef & Arpels and has become Brand symbol.   Because of this, when Van Cleef & Arpels first presented its unique skill, guilloche ́, in the yellow K gold of the Alhambra four-leaf lucky series for the first time in 2018, people found that the classic four-leaf clover elements still have active sources Constant new aesthetics can be explored.  

Van Cleef & Arpels's new interpretation of the classic four-leaf pattern is so interesting because guilloch carving is a very rare craft, and only highly skilled craftsmen can carve out precise and pure patterns. In the 1910s, Van Cleef & Arpels began to decorate the dial of the watch with an engraving process. In 1930, it extended the engraving to the production of jewelry boxes, powder boxes and Minaudie ̀res treasure chests. Today, Van Cleef & Arpels began to use this craft for classic jewelry, extending its unique aesthetic to more works.

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Recently, the Van Cleef & Arpels Alhambra four-leaf lucky series has launched several new products that show the guilloché carving process, including jewelry and watch works.


In particular, this time Van Cleef & Arpels presented a different carving craft in jewelry and watches. Yellow gold is no longer the only protagonist, and the diamond and golden mother-of-pearl elements are these works Added more brilliance.


In this new product, there are 3 new works from the Vintage Alhambra series, including guilloché carved long necklaces, bracelets and pendants.

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The new long necklace is made up of 20 lucky four-leaf patterns, and the bracelet is embellished by five four-leaf clover. Van Cleef & Arpels created a mirror-polished yellow K gold with a guilloché engraving process. The sun radiation pattern reflected the looming relief effect on the surface of the yellow K gold, and the diamonds overlapped with the guilloché engraved yellow K gold. Between the light and shadow, the four-leaf lucky pattern can show a warm and changeable luster.

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The new pendant still continues the design tradition of the Alhambra four-leaf lucky series. The classic round bead trim surrounds the four-leaf lucky pattern, and a round gold bead is set off in the center of the four-leaf clover.


In addition to jewelry works, Van Cleef & Arpels also used guilloché carving techniques in watches. On the yellow K-gold dial of the new Sweet Alhambra watch, the golden sunlight pattern is presented by the guilloché carving process. This watch is also equipped with an alligator leather strap that is easy to remove and replace, meeting people's needs for a variety of collocations, and also convenient for people to carry the watch with them.

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The new jewelry watch of the Sweet Alhambra series is the most diverse piece of this Van Cleef & Arpels new product. There are several four-leaf lucky patterns in the bracelet, including gold mother-of-pearl, guilloché carved yellow gold and diamonds. The golden mother-of-pearl reflects the warm luster, and the diamonds make the bracelet more shining. Several four-leaf patterns are scattered around the carved gold dial.


In fact, classic series such as the Alhambra Four Leaf Lucky Series have an irreplaceable position because of their rich brand connotation and historical accumulation, but Dang Van Cleef & Arpels is also a classic jewelry with unique skills and new styles. With the watch giving a new meaning, the original traditional works can show a new charm, once again attracting patrons and a new generation of consumers.


Although Van Cleef & Arpels uses guilloché carving to bring jewelry and watches that are different from before, which makes the work more interesting, it still follows the professional attainments of the high jewelry family in the tradition of craftsmanship. Each piece of jewelry and watch is made by skilled gem engravers, jewelry craftsmen, gem inlays and polishing craftsmen. From material selection, precision casting to quality control, there are no less than 15 processes.

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Among the three new products in the Vintage Alhambra series, the guilloché carved yellow K gold four-leaf lucky pattern is surrounded by round beads and decorated, which is consistent with other works in the series. In this series, all the round beads are carefully decorated by jewelry craftsmen, and then the rounded prongs are bent to support the four-leaf lucky pattern, so that the work has a softer outline.


In addition, Van Cleef & Arpels maintains consistently stringent standards in material selection. The naturally formed golden mother-of-pearl screened by it has a changing golden luster, mainly from the Australian waters, because the local mother-of-pearl is always known for its warm texture, smooth surface and lustrous luster.


As for the diamonds used in the new products, Van Cleef & Arpels still only chooses diamonds with a color matching D, E or F; the clarity is IF, VVS1 or VVS2 diamonds, which can make jewelry and watch works show a more shining light.

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