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January 27, 2022
Social Media Week (SMW) is a global platform for high-level conferences. They also leverage news from the social media industry to bring news to professionals in marketing, media, and technology. The purpose of this platform is to bring insights, ideas and opportunities to the aforementioned industries. In this way, individuals and organizations can improve themselves in a more connected world. From this, people can influence culture, society and the business itself.
Businesses that talk part of SMW can do more to take advantage of the social media platforms available to them. In this article, we'll look at ten strategic social media tactics and tactics that jewelers can use to implement in their day-to-day marketing. The purpose of these tips is to increase engagement, gain new and wider followers, and, as a bottom line, increase sales. Let's dive into it.
Define your brand
One aspect that some people entering the business fail to do is define their niche. They want to do everything at once; the idea is to try to kill two birds with one stone. As a result, you will find that some companies do everything they can to sell to everyone. In business, it is wise to determine what the DNA of your business is; what do you want to be known for?
There are a few questions you should ask yourself when you want to make a name for yourself in this industry. If you're a social media manager at a company, there are questions your customers need to answer in order for you to be on the same page. Below we'll address some of the questions you should be asking.
Define your brand in three words.
List five companies with a strong social media presence that you would like to emulate that reflect the essence of your brand.
Which posts have performed best over the past year?
What kind of posts gained listing engagement during similar times?
What emotions do you want your audience to feel when they visit your social media pages?
These and other questions can give you a better idea of what your brand stands for. From there, make sure your social media content, whether it's text, images, or video, reflects what you want your brand to represent.
keep the page updated
You want your pages to look as dynamic as what you do within your company. That's why you should change your cover photo on Twitter and Facebook to reflect what's going on at your company right now. If you have new designs and stock, please collage some images. You don't need graphics skills to do this. You can look for graphic designers on odesk.com, elance.com or any other freelance site.
Cover images aren't just for showcasing stock or new designs. In wishing people a happy holiday, you can do the same if you have a deal, or if you have an important reason to stand on your side. See what your brand supports on a social level. If you believe in recycling or other reasons, make sure you clearly communicate to your audience that you support them. In this day and age, companies can no longer remain silent about social issues.
Share photos of clients
There is no greater compliment than having customers tag you on their posts for wearing your jewelry. It speaks to their support and trust in your brand. They also tell those around them that they believe what you have to offer. So you want to take advantage of what your customers post on social media. You may not be able to repost all your photos, but choose the best ones on your Facebook or Instagram page and share them with your followers.
When you share what your customers share, you are showing people that you have a humanistic side and that you care about your customers. You can also get a first-hand view of what other people think of your brand. You can turn it into an opportunity. For example, you can choose a day of the week or month to share the most creative photos from customer posts. You can also turn this into an opportunity to reward them for their loyalty by offering them a discount on their next purchase.
Building a reward system will encourage more people to share your content. Customers also feel that they are part of a community that they can support by leaving likes and comments on posts.
Get photo models
Picking up the ideas above, models are a must when taking pictures of jewelry. Mannequins are practical, but they're not the same as how someone feels when they see a piece of jewelry on their skin. If you're relying on photos from suppliers, it might be time to take your own. It's also a great opportunity to watermark your images and shoot them in your own style.
The reason for having an actual model of your jewelry is that it makes it easier for people to portray it on themselves. There's also the personal style aspect, which adds to the jewelry you're marketing. This shows that you care about a person's experience, not just their jewelry purchase.
Place your social media links strategically
Whether it's your email signature, business card, or advertising, you must add social media channels to everything. On all marketing materials you produce, make sure there is a link on the page. Also, make sure the links are similar on all platforms. For example, if your brand is called "LA Jewelry," make sure the handles are the same. It makes it easier for someone to search for your brand on any social media channel they use. Again, remember to add your website to your marketing materials, as this is also where your online store is located.
There are giveaways
Another way to increase your social media presence is through giveaways. Host a contest to give away gift certificates or deep discounts on merchandise. If you're a jewelry store that deals with engagement rings, you want to know that you're part of someone's big moment when someone offers to use a ring they've won from your store. Whatever you choose to give, make sure it matters to your audience.
Don't skimp on this. Remember, you will get something in return. People usually like free stuff or those that are discounted. When you host a giveaway, word of mouth will bring people to your page. You'll have more likes and engagements than before. Do these occasionally to keep people coming back for more.
Run an influencer program
Influencers have transformed the social media landscape as we know it. This is why you want to reach and collaborate with super fans on your social media accounts. These are people who have proven brand loyalty and make great evangelists for your brand. For this reason, you want them to be your brand ambassadors. You want to deal with influencers differently, giving them the VIP treatment of your brand.
Identify the people who are always reviewing and buying your products. After that, create a community for them where you can give them free product samples, offer exclusive discounts and participate in VIP events. Let them be the first to visit the new line you're launching, and have them spread the word on social media on your behalf.
Another way is to make people with large followings part of your marketing efforts. These influencers can write blogs and other posts based on your jewelry for people to acquire. Fun facts, such as the benefits of wearing copper, are an example of a post gaining a lot of traction online. Remember, don’t ignore, but work with people who are passionate about your brand and have a large following.
make a video
One of the most profitable marketing assets is video. With this software, you don't need an entire production crew if you can't afford to make a video. Video is powerful when it comes to messaging. It works similarly to the image you shared. You can choose to make a video with the product you are selling. Alternatively, the best videos made are informative ones. You can explore how to keep your jewelry looking new with helpful tips to help customers.
When making a video, make sure to place the correct tags and descriptions to make it easier for users to find the video online. It's important to research how video can be used to brand your jewelry or company. If not, you can hire someone to do this for you. Having a professionally produced video will put you on the map.
The news cycle is pretty fast these days, so staying in touch with the latest news can be very difficult. That's why it's helpful to use apps like Feedly, which also feature the latest articles from your favorite news sites and blogs. When you post on Feedly, you can also go directly to your social media pages so they can access it. Other platforms, like Sprout and Buffer, make it easier to share content online.
All you have to do is schedule content to be published later. You don't have to be online all the time to share content on your social media pages. The platforms above and others allow you to queue content and publish it automatically. This means you have time to focus on other marketing efforts without having to share them online.
social media advertising
Facebook, Twitter, and Instagram all have advertising services that you can use to send your account to the right people. Through their targeted marketing, you can choose who you want to see your adverts to. You can choose age groups and other specific interests, and your prospects must be able to get the right people to look your way. Facebook and Instagram do a great job of helping businesses get the right attention.
Know who you want to sell to to avoid having a vague target market. Doing this means you're wasting cash and not getting your product to the right people. Also, make sure you know where most of your customers are; do they prefer Facebook, Instagram or Twitter? This way, you can invest the right amount of money in the relevant channels
You need social media to market your social media brand. It's a new way to make sure you get your product into the local or global arena. Before launching a product, make sure you have a social media marketing strategy in place to be able to execute what you plan. If you are new to social media, your best bet is to hire a social media manager to install the system for you.
That said, it's important to remember that growing your audience takes time. Social media doesn't guarantee instant success, but it does put you on the map. Continue to grow your audience using suggested tips and more so that you can create a loyal following that will clearly help your bottom line.