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October 29, 2020
Following the classic series such as TRINITY, LOVE, JUSTE UN CLOU..., French jewelry brand Cartier has launched CLASH DE CARTIER in recent years. With a strong sense of punk, it redefines the brand with its eye-catching cone design. Sought after, and instantly become the favorite of many fashionable men and women!
Cool from the inside out
The CLASH DE CARTIER series has a combination of fickle women with multiple personalities, contradictory and opposite, while exuding a distinct personality of elegance and rebellion. On the one hand, it presents a round, rich, soft and charming, on the other hand, it shows tension and a tight and delicate jewelry structure. This series of jewels creates two faces. This series of jewels strives to be classical in shape, but advocates transcending classics; the lines are simple but charming. Shooting; classic and elegant but out of the frame, breaking Cartier's past aesthetics, combining various decorations into a unique shape, creating Cartier's new Peugeot. In order to convey the unique personality of this series, the brand invited the British actress KAYA SCODELARIO from "Moving Labyrinth" to appear in the image advertisement, deducing the attitude of modern women to break away from the traditional framework and pursue freedom.
Freedom under the classics
The key to achieving CLASH DE CARTIER's unique aesthetics lies in its inherent sense of symmetry. Inheriting the geometric design of the brand's century-old Cartier, its modeling structure, three-dimensional effect, and shape curvature all exude the unique style of the brand. The series is based on the concept of neoclassicism, and the works contain neutral temperament and double-sided characteristics. They also bid farewell to the frame of jewelry design with a unique smooth and rhythmic design. The studs that play the protagonist can move freely after assembly, allowing light to shuttle between subtle and smart, bringing a light and soft texture to the whole. Through the matching and overlapping of various rings, it is a combination of rigidity and softness. Sense of harmony.
Although the Cartier CLASH DE CARTIER series may seem simple, the production process involved behind it is extremely complicated! In order to connect the studs with each other and keep them flexible, the Cartier Jewelry Workshop also specially developed a set of exquisite mechanisms. Each process uses new techniques and tools, so the components polishing, assembly, calibration and other processes are accurate to the point. Even the interior of the jewelry is endowed with a unique decoration, which has the comfort of wearing. How can you not fall in love with this creative work that is enough to represent Cartier's new classic?